The acai berry is the latest and greatest weight loss technique and has been featured on countless talk shows all over the nation during the past few years.

But do these products really live up to all the hype? Well before you can know you have to understand the history of the acai berry. The acai berry is found deep inside the Amazon rain forest and has helped those that live there stay in peak physical shape.

The “bitter berry” as it’s sometimes called came to North America around the late 80’s but due to it’s bitter taste most didn’t bother to even try it.

Once scientists were able to put all the nutrients from the berry into pill form though the berry literally took off. It seemed that no matter where you went people were talking about this berry and how much weight men and women alike were losing due to it.

Acai was featured on seemingly ever major talk show out there and all of a sudden literally millions of men and women came online searching for a way to get their hands on this super fruit that claimed to make you feel better and make you lose weight.

Some con men saw this as an opportunity to make boat loads of money so they made websites offering free trials of the acai berry as long as the consumer paid shipping and handling. Once the consumer paid with their credit card they were foreced into a billing sequence where they would be billed every two weeks.

Acai is great just the way it’s mass marketed is terrible. To avoid these scams I recommend you simply do your homework. Before buying any product go online and start searching for reviews of the product in order to see if it’s really all it’s cracked up to be. This is a great way to see if you should take the plunge or not.

Want to find out more about acai berry scams, then visit Emily Hazzard’s site on how to choose the best acai products for your needs.